Scheduled from 16 to 18 July, the event, to be officially known as the PETRONAS Shanghai International Race Festival 2004, features a street race for various classes of cars on the streets of Shanghai with German Touring Car series, Deutschen Tourenwagen Masters (DTM), as its main highlight. Other classes such as a single-make race and celebrity race are also in the cards.
The appointment of PETRONAS as the title sponsor of the event is expected to further boost the conglomerate’s brand presence and awareness in China, paving the way for its planned expansion into the vast Chinese market. PETRONAS currently has some interests in China’s oil and gas industry.
President and Chief Executive Officer of PETRONAS, Tan Sri Dato Sri Mohd Hassan Marican said: “Today is a very special day for PETRONAS as we announce our title sponsorship for the Shanghai International Race Festival 2004. PETRONAS is indeed very honoured to have been given the trust and mandate by the organizers and the people of Shanghai to assume such an important role in this prestigious motor sporting event.”
He said PETRONAS could be considered a veteran in its involvement and achievements in international motor sports. The company is a technology partner to the SAUBER PETRONAS Formula 1 Team, a partner to the Foggy PETRONAS World Superbike Racing Team, and is principal sponsor in other motor sports teams competing in Malaysian, regional and international championships. In Malaysia, PETRONAS has also been the title sponsor for the Malaysian Formula 1 Grand Prix since 1999.
“We are confident that our experience in organizing and active participation in many world-class motor sporting teams and events would complement that of our Chinese colleagues. Together we will work hand in hand to ensure that the PETRONAS Shanghai International Race Festival 2004 will become one of the most successful and memorable sporting events in China,” he said.
The event, set to be a prelude to the SINOPEC Chinese Formula 1 Grand Prix in September, will also feature street demonstrations by the SAUBER PETRONAS Formula 1 Team and by the Foggy PETRONAS Racing Team.
The audience at the PETRONAS Shanghai International Race Festival 2004 would get the opportunity to see the SAUBER PETRONAS’ drivers showing off their mettle in the SAUBER PETRONAS C23 Formula 1 car, while Foggy PETRONAS Racing Team’s riders would display their skills on the PETRONAS FP1, the Malaysian superbike currently racing in the World Superbike Championship. Both teams, together with other outfits within the PETRONAS Motorsports family, performed in a street carnival for a crowd of more than 120,000 prior to the PETRONAS Malaysian Formula 1 GP in March.
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